Every company must engage in some form of marketing. What sort of marketing, though, works best? For startups and smaller companies, the majority of traditional marketing strategies are either too costly or too complicated to use effectively. For this reason, any company can benefit from inbound marketing strategies, but startups and smaller companies especially should consider them. Inbound marketing is not so much a set of techniques as it is an approach. Fundamentally, inbound marketing is bringing potential customers to your company rather than having them find you. Email lists, cold phoning, billboard ads, and direct mail were all part of traditional marketing strategies.
These days, opt-in email forms, organic search traffic, and content publication are the main sources of customer attraction for inbound marketing methods. Inbound marketing is the best strategy regardless of the industry your company is in B2B, B2C, e-commerce, SaaS, tech, non-tech, brick-and-mortar, etc. These are the six inbound marketing strategies that have worked well.
Table of Contents
Inbound Marketing Strategies for Startups
On-site Content Marketing
On-site content marketing offers a number of advantages. Fresh content keeps your present readership and customers interested in addition to drawing new ones to your website, which helps you maximize client retention. Although creating extremely thorough, original, and relevant content won’t always be simple or easy, the rewards can be significant if you can do it on a regular basis.
In addition, content marketing increases your search rankings and feeds syndication power to your email and social media campaigns (more on this in a bit). 357 marketers participated in a recent poll, and 93% of them stated they intended to either raise or maintain their on-site content marketing expenses. That’s really high regard for the effectiveness of on-site material!
Search Engine Optimization
Content marketing, both on and off-site, will give you a lot of energy to boost your search engine exposure. While off-site material immediately develops links to your website, on-site content draws inbound links. Search engines will rank your website higher the more valuable, high-quality inbound links it has. Actually, content and inbound links were shown to be two of the algorithm’s top three ranking components in a recent Google analysis.
Social Media Marketing
One of the best tactics for increasing awareness on social media is organic social media marketing. With social media, you may interact with nearly anyone on the entire world and progressively cultivate an engaged audience (assuming you continuously offer insightful content and insights). By distributing both your on-site and off-site content here, you can give your audience even more incentive to visit and stay engaged. Social media can establish your brand and drive consistent visitors to your website, but its true value lies in enhancing the results of your other inbound marketing initiatives.
Influencer Marketing
Although the idea of influencer marketing is very simple, it can be more challenging to implement in practice. Targeting “influencers” in your field is the goal here; these are thought leaders, innovators, and major audience members in your industry who have the best reputations. Finding the influencers that will help your brand the most and convincing them to participate in your campaign are the hardest parts. According to the poll, the majority of marketers (38 percent) agreed with the statement that they were “not currently using this strategy, but planning to in the future.” This suggests that influencer marketing is the most innovative approach on the list.
Email Marketing
Some people believe email marketing is outdated. That is definitely incorrect. One of the greatest and most efficient methods for creating leads and turning them into sales is still email. Brands that use email marketing can achieve a 38-1 return on investment, according to Litmus study. But you need to have a well-thought-out plan if you want the email to function during your startup.
Focus on Free Content
Although your first goal as a marketing will always be product sales, content is still necessary to support your inbound strategy, raise awareness, and kick off the buyer’s cycle. Potential clients will value free, entertaining, and instructive information that is connected to your business. Before a prospect buys, you need to give them a way to engage with your brand. Anything from blogs or email material to eBooks and whitepapers could fall under this category.
Make Your Website Mobile-Friendly
Making your website more mobile-friendly is one of the best methods to boost organic search traffic, especially in light of recent changes to the Google algorithm. Every year, the quantity of mobile searches increases. If your website isn’t responsive, you are going to struggle with ranking. Only 11 of the top 100 websites were responsive, and only 7 out of 148 businesses thought that their websites needed to be optimized for mobile devices, according to WVO. Google will notice if your website is responsive for mobile devices, even though it might seem obvious.
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