If you’re interested in a detailed comparison of Facebook vs Quora ads, you’ll find an in-depth analysis in this article.

If you’ve been relying on Facebook for its advanced algorithms, targeting options, or ad variety, it’s time to consider exploring other alternatives. Facebook isn’t the only, easiest, or most budget-friendly choice anymore. With the continual increase in Facebook advertising expenses, it’s advisable to start looking into alternative advertising platforms sooner rather than later.

The Alternative advertising platforms include Quora. This knowledge equips you to create comprehensive and well-informed paid marketing strategies that are good for your business or clients.

What are Facebook Ads?

Facebook ads are displayed in user’s feed and stories on the Facebook platform. It helps businesses to collect user’s contact details, including email address, and phone numbers all within the same platform.

Facebook ads can be used to:

• Identify potential customers
• Arrange demos or price quotes
• Expand your businesses mailing list
• Gain insights into the interests and behaviour of your target audience
• Boost signups and enrollments for events or programs

Best Practices for Using Facebook Ads

Target your audience

Facebook is a platfrom that is well known for targeting the audience. It allows you to create a custom audience that is focused on individuals who have previously engaged with your business. You can start by selecting your desired location, age, gender, and language preferences. One noteworthy aspect is that within the location parameters, you can specifically include or exclude cities of a certain size. It is of vital importance to keep a close eye on the target audinace, when you start making choices, as it will give you an idea of the potential reach of your ad. You’ll also receive an estimated number of pages likes, which become more accurate if you’ve run campaigns before. It’s important to remember that these numbers are predictions, not guarantees.

Use automatic placements

If you’re starting your business and aren’t sure about “where should your ads appear?” Instagram or Facebook? It’s a difficult decision if you don’t have enough experience with testing different placements with your target audience. In this case, it’s convenient to opt for Automatic Placements. By selecting this option, Facebook will automatically display your ads in the locations where they’re likely to perform best.

If you’re managing multiple campaigns, automatic placements typically deliver the best results. Using automatic placements allows Facebook to optimize your campaign for maximum conversions and to show your ads in locations where people are more likely to take action. However, if someone is using the traffic objective or another non-conversion-based goals, it’s advisable to begin with feed and stories placements. Most advertisers tend to prefer the conversion objective.

Tracking Your Performance

While Facebook no longer offers conversion tracking, you can still track user behavior within Facebook using Facebook insights. To monitor Facebook activities once they’ve left your site, you’ll need an external analytics program like Google Analytics. You can do this by tagging your links with Google’s URL builder or your custom tracking tags.

But if you want to get more results with Facebook advertising, so avoid making Facebook advertising mistakes.

What is Quora Advertising?

Quora is a unique advertising platform where professional can share their knowledge to build their brand and engage their target audience with content marketing. Quora ads are an important feature of the Quora platform. It allows brands to reach Quora users. These ads appear as native advertisements and promoted posts within the platform. Otherwise, they look like normal Quora posts.

Best Practices for Using Quora Ads

Write useful answers

Share information that can be valuable to anyone interested in this query.

Target location 

Target the location by creating ad sets tailored to individual regions. This approach allows you to identify which areas are delivering results and optimize your campaigns more effectively.  

Ensure that the answer isn’t too short

A click is counted when someone chooses to view the full content by clicking on the preview of the promoted answers.

Target device 

Think about the type of device when you’re setting your bids because bid amount can be different for desktop platforms and a duplicate ad set to target mobile devices.

Install Quora pixel

In order to check the conversion data in the Ads Manager as well as identify the campaigns, ad sets, that are generating conversions, you need to install Quora Pixel.

Facebook vs Quora Ads

Facebook ads generate the highest number of impressions, given the immense daily traffic on Facebook. And if you use Quora pixel on your website, you can easily identify the target audience. This allows you to use the platform according to your offerings.