With over 950 million members and 63 million companies registered, LinkedIn remains the most popular B2B social media platform. They’re all using it for social selling, personal and business brand building, and recruitment. You and your company are undoubtedly on LinkedIn as well, but how do you make a lasting impression and make sure your time and resources are being allocated to the most beneficial projects? We’ll provide you recommendations in this post on how to use LinkedIn to expand your reach and become a LinkedIn Thought Leader.
Maintaining a LinkedIn profile has become crucial in today’s work environment. But it’s just as important for corporate leaders to use the platform to show off their thinking leadership. It may seem difficult to begin the path toward thought leadership and to establish oneself as a reliable expert on a worldwide basis. How does one go about establishing a prominent internet presence, striking up conversations with influential people in the field, and producing attention-grabbing content? Furthermore, it might be difficult for executives with hectic schedules to find the time to complete all of these jobs.
Table of Contents
How to Become a LinkedIn Thought Leader
Optimize Your LinkedIn Profile
If your objective is to establish yourself as a thought leader with a substantial following, just opening an account won’t ensure that people in your industry will take notice of you. To ensure that you show up in search results related to your skill sets or the feeds of individuals in your sector, you must ensure that your LinkedIn page is optimized and improved.
You can use your LinkedIn profile to emphasize topics you are passionate about as a LinkedIn thought leader. You can select up to five topics when you use the free Creator Mode tool. These topics will then show up as hashtags related to the topics you discuss on LinkedIn. Use these hashtags at the end of your updates when you post or re-post anything. Additionally, you can indicate your area of specialty by listing your top five abilities in the About part of your profile, matching your skills to your training and experience. One important requirement for obtaining a Community Top Voice Badge is matching your skill set to the topics you remark on in collaborative posts.
Stay Informed with the LinkedIn Newsfeed
Your LinkedIn newsfeed includes sponsored content, suggested content, and updates from businesses, people, and hobbies you follow. To make sure you’re participating in conversations that are important to you, you may personalize your feed experience. Unfortunately, you are powerless over the promoted posts that appear in your newsfeed.
In order to take charge of your LinkedIn newsfeed, go through My Network and select the people, businesses, newsletters, and groups you are involved in and follow. What you follow, like, remark on, and message on LinkedIn becomes your activity log. Your feed’s content kinds are impacted by this activity.
Use Micro-influencers
For B2C, micro-influencer marketing has taken off on platforms like TikTok and Instagram. However, if influencer marketing is a component of your B2B strategy, LinkedIn is a terrific location to leverage it. These influencers must to be well-known in their industry (micro = niche), credible, and able to connect with your target market. They might be employed by you, or you could locate them through broader research on your target audience, hashtag and mention analysis, and social listening technologies.
Integrate Personal and Company Activity
The amount of people who are using their personal brand to help their business with social selling has increased dramatically. By displaying a face instead of a logo, it humanizes a company and improve awareness of it while also fostering deeper connections. As the saying goes, “people buy from people”. This makes using personal profiles rather than company profiles quite beneficial. Personal profiles also have far higher reach and engagement rates. To benefit from 75% reduces lead generation expenses and 78% higher sales success, think about which personnel you can use who have a profile on LinkedIn.
Save Time with New LinkedIn Tools
In order to help you save time and perform better on the network, LinkedIn has included a number of new features and tools. Since time is of the essence, anything that will help you publish content quickly and expand your audience is something you should definitely give a try. The newest features available on LinkedIn that you can use are as follow:
· Company Page can follow each other
LinkedIn has made it possible for businesses to follow each other and propose pages for your business to follow. Following is no longer limited to individual members. Using this functionality to monitor competitors and create a feed of your clients or customer pages to facilitate their activity is a terrific idea.
Making the Right Connections on LinkedIn
You need to be aware of your specialty and target audience in order to determine whether or not you’re connecting with the right audience. This connects to previous discussions about organizing your thoughts leadership approach. It would be beneficial for you to speak with people whose needs you can relate to and who work in related sectors. Similar to Facebook, LinkedIn allows you to join groups with like-minded professionals. This is an excellent place to start building relationships and meeting new individuals. Remain engaged in a group by leaving comments on postings, offering advice, and getting input from other members.
Share and Re-post Updates from Your LinkedIn Profile
Sharing an article from a reputable source show that you are a part of a larger conversation and have something valuable to say, which is a wonderful way to promote your thought leadership. Every day, you may share professional updates and content and learn more about your network by visiting your LinkedIn homepage. Using the share box located at the top of the LinkedIn homepage, you may upload and distribute content on LinkedIn. What you post will vary based on your LinkedIn niche.
Think about how the following content posting tools can contribute to the development of your thought leadership on LinkedIn:
- LinkedIn post (or, if you’re in Creator mode, LinkedIn newsletter)
- Reports or guides in PDF format
- Surveys intended to spark serious conversation Videos (or LinkedIn Live, in the event that you are granted access and may see this function)
- Pictures of events you organize, or speak at
- Thank individuals instead of boasting about your accomplishments
- Repost updates from the corporate page of your company with a commentary. If relevant, mention people and organizations
Stepping into Thought Leadership
More business prospects, more chances to build relationships, and increases reputation in your profession are just a few advantages of though leadership. Not everyone, especially not right away, can develop into a thought leader, though. Whatever the case may be, developing thought leadership requires in to a thought leader. Whatever the case may be. Developing thought leadership requires genuineness and constancy. Being a true LinkedIn thought leader requires having a clear vision, being passionate about the field, and being open to constant improvement.
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